New Business Model Promises To Reduce The Number Of Business Bankruptcies

The Basic Operating System is the first business model to define the crucial people side of the business equation. According to the developers, "Business isn't about assets and inventory and buildings. Business is a contact sport, contact between people. Business is about customers and suppliers and employees and business is about the entrepreneur and how he or she thinks and works."
The Basic Operating SystemTM model is a focusing tool that allows businesspeople to define and control the fundamental processes of their business.
The Basic Operating SystemTM explains why businesses fail, where sales come from, how to     create demand for products or services, the two ways to increase sales, why sales and profits plateau, how buying decisions are made, why the corporate culture is so important, how to achieve positioning, how to clone your best people, how advertising works and what motivates people to act.
The authors believe that their definition of how business works can greatly reduce the number of business bankruptcies. Their contention is that business is about what entrepreneurs know and what they do with what they know. They believe every entrepreneur needs to operate from a solid foundation of understanding about how their business works.
They have put their business breakthrough model into an eighty-page ebook that they are distributing for free (no gimmicks, no obligation). It may be downloaded directly from their website at www.understandingwhy.com. They are also encouraging Newspapers, Chambers of Commerce and Business Associations to host the book on their sites so that it can be made available to as many business people as possible.




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